Donald Trump is going to start getting some much-needed help managing his social media feeds on Twitter, Facebook, and Instagram.
A senior administration official told CNN that the White House is looking to add new staff this week to help Trump manage his Twitter, Facebook, and Instagram accounts.
One of the biggest controversies surrounding the former reality TV star is his indiscreet use of Twitter, posting angry CAPSLOCK, barely coherent insults and accusations at all hours of the day and night. Some of Trump’s most outrageous tweets have been posted at 3 a.m.
According to CNN, Dan Scavino, Trump’s social media director, has been helping Trump with his Twitter account. Reports say that Trump dictates the messages and Scavino posts them.
Scavino is Trump’s long-time aide, having started out at one of Trump’s golf courses as a caddy. Over the years, Scavino was promoted to the job of general manager, and then became Trump’s social media director during the real estate mogul’s campaign.
Scavino has been keeping up with a number of Trump social media accounts, including his @realDonaldTrump Twitter account, and now the @POTUS and @WhiteHouse accounts. Scavino also carries the weight on Facebook, working day and night, according to a White House official.
Reports say that Scavino sits side-by-side working with Trump, compared to his former rival for the presidency, Democrat Hillary Clinton, who rarely wrote and posted her own tweets.
To say that Trump has gotten flack for posting on Twitter is putting it mildly. Last week, he used his personal account to complain about Nordstrom dropping his daughter Ivanka’s clothing line, then used the official @POTUS account to retweet it.
Scavino is often found following Trump around and taking pictures to be used across the real estate moguls social media accounts. This is a big contrast with former President Barack Obama, who hired a former Twitter executive, Jason Goldman, and a team of 20 people to handle the Obama administration’s social media.
There’s something rather sad about the idea of a grown man following Trump around to take his selfies and punch “tweet,” perhaps at 3 a.m. or 6 a.m. But Scavino probably thinks it’s an improvement on carrying around his golf clubs.
The White House will be making other additions to staff as well, and are looking for a new communications director. Sean Spicer, White House press secretary, is covering both positions and seems to be fraying at the edges.
CNN delves into Trump’s use of social media in the video below.
Featured image via video screenshot